We all struggle to find the right words to write when reaching out to our potential clients. Now more than ever, people are getting bombarded with emails and eliciting a response can be really tough. To help you be more effective, here are some important questions to ask yourself before you send that email.
- What is the goal of the email? Be specific.
- Do you have a good subject line? This is as important as the body of the email.
- Have you created an emotional connection? It’s important to do this at the top of your message.
- Is the focus on them? Make sure it’s not all about you and what you would love.
- What is the tone you want to set? More professional or more friendly?
- How can you help them? What is the problem you will help them solve?
- Have you shown your value? How have you helped other companies?
- Is there a clear call to action? What is the next step you are looking to achieve?
- Is it as concise as possible?
- Is it conversational?
These questions will help you get a much better return rate on your reach-out, as well as being more effective in your sales. If you need help figuring out how to put this into action, let’s talk. I have helped many companies and their employees increase business by teaching email sales strategies that get responses. It’s like the expression, “It’s not what you say, but how you say it that truly matters.”